Book*

Notify me when the book, ‘The Cold War on Fat’ is ready for order. * indicates required Email Address * First Name Last Name

Products*

FAQ

Since The Cold Shoulder only has cooling packs in the back and shoulders, won’t it only burn fat in those regions? No. It is impossible to spot-reduce fat. When your body needs calories for anything – be it exercise or to generate heat – then it will use your bloodstream to move the energy from […]

Outsmarted by an 8 year old*

I’m very lucky in that there’s a 25 meter pool that’s a 5 minute walk from my home.  I try to go for a 30-45 minute swim each day.  It’s a great way to get in a bit of exercise and mild cold exposure at the same time.  Today’s swim was later than usual—about 9pm. When […]

Garcinia Cambogia Extract: useful or useless?*

So I was FaceBooking this morning and came upon an very slick ad for an extract called Garcinia Cambogia (GC for short).  GC is a fruit that grows in Southeast Asia, and this Face Book ad made it look like this was a “newly discovered” supplement, and claiming it had undergone clinical trials showing amazing […]

EVERYBODY has a six-pack—you just need to burn the fat that’s obscuring it*

I’ve been on a quest for a six-pack for the past few years. And I realized something today. I already have one. So do you. Everybody does: you, me, the girl behind the checkout counter at Ralph’s. In fact, there’s a 10-year-old kid who lives across the street from me. Really scrawny kid, no muscles […]

Guest post – Jocelyn – Diet: What’s your religion?*

The other day, I was asking a friend why people react so violently when you suggest they shouldn’t eat something? It’s a good question. And a linchpin point in what’s stopping many people from being healthier and happier. Now I’m not talking about giving unwarranted advice here. I’m not someone who goes up to people, […]

Why you should choose The Cold Shoulder for weight loss*

Cost If you use dietary supplements for weight loss, then The Cold Shoulder is a no-brainer. I have found that when I use all the supplements that I’ve found that I like, I can easily spend $100-$200 per month on supplements alone. In contrast, The Cold Shoulder is a one-time cost of about a month’s worth of supplements. Even […]

Easy, supplement-free fat loss – does it work?*

Because cold exposure for fat loss is a fairly new concept to the weight loss market it’s often viewed very skeptically. So, yes, we can tell you that it works until we’re blue in the face (see what I did there? Blue… cold… ice… ahem, anyway) we thought we’d let the pictures do the talking. […]

Why cold exposure is better than a pill*

Most fat burning supplements fall under the category of “thermogenics” meaning they cause your body temperature to rise, and force your body to burn calories as heat. There are two ways to cause your body to increase its core temperature: you flood the body with a surge of adrenaline or you exposure yourself to cold. […]